Many have reckoned "this is it!" and that Facebook will change the course of video games online. As per new study, this is NOT now the case.
MCV reports that IHS Screen Digest Media Research found that from the end of 2010 through 2011, gaming on social media declined 50 percent.
"Facebook rocketed to prominence as a gaming platform in 2009 and 2010. However, with equal speed, the market then settled into a state of maturity in 2011, with conditions becoming markedly more challenging for game operators." -IHS senior analyst Steve Bailey stated.
Several factors can be causing the decline. New members registering, 'cos mostly everyone is already a member. The social gaming boom that saw its rise on Facebook is now available on other forms of gadgets and media, such as smart phones, which translates to other platforms that Facebook games now compete with.
IHS also believes that the overall popularity of casual games is on the wane, and gamers in that space are now looking for tougher, more skill-based challenges. The study does, however, note: "Undoubtedly, Facebook will remain a powerful player within the gaming landscape, but it’s now part of an emerging multichannel, cross-platform approach to connected gaming."
In conclusion, Facebook isn't completely vanishing into thin air. At least not yet. Well, let's see then...
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